Western movies were quite a craze starting from the 30s all the way to the 60s, after which they fell out of style in the 70s. The Legend of the Lone Ranger was an attempt to bring back Lone Ranger – the masked wild west hero that made his original debut already in the 30s – to the Star Wars generation.
It did not go down well. But then again, it wasn’t a valiant effort to start with.
Cinematography wise the movie looks like it belongs way to the past and its clearly not positioned right for its target audience: The film is much too violent for the youngsters and much too childish and lame for the grown ups. It takes ages for the Lone Ranger to appear and while the movie picks up the pace towards the end, it’s just too little, too late.